Harri Närhi
Experience designer
2024
Client
Steve Madden
Industry
Fashion retail
Experience blueprint
Ahead of their upcoming 2024 FW collection, we planned and delivered a multi-day PR event for retailers, media and influencers.
Turning real life into a video game, participants competed across several levels in a custom-built app, which ran alongside a series of immersive theatre and interactive experiences.
Read coverage of the event here.